Q: Can I afford to include video on my site?

Sean Breslin - 23/10/2008

Q. Can I afford not too?

Answer! Yes and No = My shortest article yet!

Video is key now, it is an integral part of any successful site, regardless of nationality or industry. People want video and quality video at that. Boring old head and shoulder talking shots just don't cut it any more with today's media savvy audience.

Viewers now days are used to high definition this and blue ray that. A poor quality video with no graphics or worse no video will have your sites visitors surfing away as fast as a mouse can click.

Fact: People actively search for video when browsing for products or services. Figures quoted go as high as 7 out of every 10. That is a very powerful reason to use video on your site.

Video allows you to build a relationship with your customers that is much more personal than text based media, once
your customers know and like you they will buy.

Fact: On average 35% of people click onto a site after viewing the companies video and it gets better upwards of 16% then go on to buy!

Tip: Next time you see a web video that appeals look out for the following, chances are it will be fast paced with varied graphics changing every three to four seconds starting out with the problem followed by the solution then the call to action ie go to my site, the above is a very effective format.

The question now is "ok video is king how do I get it" and then it gets tricky. There are a multitude of products online, high end price range low end and all the ones in-between.

Personally I recommend you buy none of them, unless you have prior knowledge of the technology involved. The rules for a good web video differ from those of a good home or holiday video that goes straight on the telly via the camera or through the computer to the television. And thinking "I will just buy the best camera there is" will be a mistake!

Fact: You may not even need a camcorder for your web videos.

This could be a very long article site videos is a very interesting subject with a multitude of niches (hint there for you marketer's) including me come to think of it! But I will end by saying this I strongly recommend you choose a good and I stress the word good course and learn the nitty gritty of website video ads which will cost less than not investing in the relevant information and skills.

And on that note I will close the article, until the next time good luck being the next Spielberg or DeMille!  "May your video go Viral"

Video is the online future, and now is the time to place ones self at the forefront of this next communication revolution. Do not get left behind missing out on video is harmful to your websites health.

Sean Breslin is a keen online marketer who is happy to share any information with other marketer's that may be of value to them and their online business. Please visit again!

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